If Your Kids Are Awake, They’re Probably Online

techkidsFrom Your Health Journal…..”Recently, I was interviewed for an article about children and sedentary lifestyle, and I remember an older article I quoted from the New York Times by Tamar Lewin about three years ago called If Your Kids Are Awake, They’re Probably Online. Although it is an older article, it was an excellent article to share with the community here, as I feel technology is one of the major culprits in the rise of childhood obesity. So many children spend almost 8 hours a day using some form of electronics, but to me, technology = sedentary lifestyle – and in my opinion, needs to be cut back significantly and replaced with physical activity. Habits start early in life, and so many young children are exposed to computers and video games at young ages, and carry these sedentary habits into adulthood. This, in combination with less physical activity and poor diet is hurting children on so many levels. Please visit the New York Times web site (link provided below) to read the complete article.”

From the article…..

The average young American now spends practically every waking minute — except for the time in school — using a smart phone, computer, television or other electronic device, according to a new study from the Kaiser Family Foundation.

Those ages 8 to 18 spend more than seven and a half hours a day with such devices, compared with less than six and a half hours five years ago, when the study was last conducted. And that does not count the hour and a half that youths spend texting, or the half-hour they talk on their cellphones.

And because so many of them are multitasking — say, surfing the Internet while listening to music — they pack on average nearly 11 hours of media content into that seven and a half hours.

“I feel like my days would be boring without it,” said Francisco Sepulveda, a 14-year-old Bronx eighth grader who uses his smart phone to surf the Web, watch videos, listen to music — and send or receive about 500 texts a day.

The study’s findings shocked its authors, who had concluded in 2005 that use could not possibly grow further, and confirmed the fears of many parents whose children are constantly tethered to media devices. It found, moreover, that heavy media use is associated with several negatives, including behavior problems and lower grades.

The third in a series, the study found that young people’s media consumption grew far more in the last five years than from 1999 to 2004, as sophisticated mobile technology like iPods and smart phones brought media access into teenagers’ pockets and beds.

Dr. Michael Rich, a pediatrician at Children’s Hospital Boston who directs the Center on Media and Child Health, said that with media use so ubiquitous, it was time to stop arguing over whether it was good or bad and accept it as part of children’s environment, “like the air they breathe, the water they drink and the food they eat.”

Contrary to popular wisdom, the heaviest media users reported spending a similar amount of time exercising as the light media users. Nonetheless, other studies have established a link between screen time and obesity.

While most of the young people in the study got good grades, 47 percent of the heaviest media users — those who consumed at least 16 hours a day — had mostly C’s or lower, compared with 23 percent of those who typically consumed media three hours a day or less. The heaviest media users were also more likely than the lightest users to report that they were bored or sad, or that they got into trouble, did not get along well with their parents and were not happy at school.

To read the complete article…..Click here

Tech Tools – Brandon M. Dennis

Tech Tips From The Experts:

seoAlexa

Alexa rankings are questionable. For very popular websites, Alexa rankings tend to show similar results to Google Analytics data, which is far more trusted. However, for websites that have less traffic, Alexa results tend to be wildly different from your actual traffic. Having a great Alexa traffic score these days is really just vanity, as it doesn’t mean much. If you want to increase your score, you need to increase your website traffic–the actual eyeballs going to your site and staying for a few minutes. The best way to do this is to create and promote compelling content.

Page Rank

Page Rank means much less than it did a few years ago. It is more of a vanity thing, a ‘nice-to-have’, and doesn’t mean much in terms of how healthy your on-page SEO is. The best way to increase your page rank is to get backlinks. Make partnerships with local businesses and exchange links with them. Get written up by local newspapers and magazines, which can link to you. Start a blog on your website, and produce quality content that other people will link to. Write ‘guest blogs’ for other websites with tips and tricks from your profession, and include links back to your website.

Also, every link on your website dilutes your domain authority or page authority. Remove unnecessary links from your website, and attach all links that point to other websites with a rel=’nofollow’ attribute. This will instruct Google not to grant other websites some of your page or domain authority. Using this method may make other people angry with you, if they are counting on a link from you.

SEO

The most important thing for your SEO is to create compelling content. Write more than 500 words for each page, and make each article you write completely unique, written by you. No one knows your product better than you, so only you are qualified to write about it. Make sure everything you write is spell-checked and has as few grammatical mistakes as possible. Make sure the meta titles and descriptions are complete for every page, and include the keywords you are trying to rank for within them. Make sure to include those same keywords in the actual content on your web page–but don’t stuff keywords, or Google may penalize you.

- Brandon Dennis, the technical marketing manager for buuteeq.com

Tech Tools – Diana Barsan

4 Ways To Get More Likes On Your Practice’s Facebook

By Diana Barsan

A Facebook company page for your practice builds strong and meaningful relationships with your patients. It makes you accessible and approachable to your current and potential patients and gives other businesses and potential patients the opportunity to get to “know” you in an informal setting. It will give your practice a “human face” that will help build empathy and trust. But to do that you need to build your audience and get as many “likes” as possible.

Here are a few ways to do it:

1. Share Original Content

facebookYou need to share valuable content for your patients; think about what interests and what challenges them. Stop selling and start engaging! This will generate more comments and likes in no time. But be patient, it is not a competition. It takes time to build trust and to get to know your audience.
Here are some examples of original content:

• Share pictures of your dedicated staff, thanking them for all their hard work

• Talk about a healthcare conference or study club you are attending

• Let your audience know what works best for your practice, share your experience, show how you solve problems in a creative way, establish yourself as an expert that can also connect with his/her patients

• Share an article that inspired you and explain how it’s affecting your practice

• Encourage opinion sharing, and request feedback

2. Suggest your practice Facebook Page to your friends

socialnetworkPeople you’ve recently become friends with on Facebook may not know that you have a page set up specifically for your practice. Although this is one of the most effective ways to build an audience, it’s important not to use it too often, because people will see it as spam advertising. My advice is to use it once every two months.

3. Email signature

Every email you send is an opportunity to link to your Facebook page and other social media tools that you use. Make sure you add a Facebook button to your email signature. For some help, check out the email signature tool “WiseStamp” for a creative way to link to your social profiles.

4. Check-ins

Encourage your patients to check-in and like your practice Facebook page while they are in your office. This is a fantastic way to boost your visibility and acquire new Facebook likes and feedback in an easy way. Sometimes offering a giveaway (everything from gum to a gift card) will help prod people into checking-in.

5. Share Photos

We live in a visual marketing world, and we have to admit that a picture attracts our attention more than plain blocks of text. The impact of photo sharing on generating Facebook engagement is tremendous. A recent study showed that photos on Facebook Pages received 53% more “likes” than the average post.

- For more examples on how to generate more “likeable” content, visit the Facebook page of Green Valley Kids!

Tech Tools – Jason Taic

Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

techtools

Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

1. Actually register your site with Alexa, and provide a validated metrics code into your site. They normally provide the code for you and then you implement the code into the header.

In addition, Google Page Rank has to do a lot with the amount of traffic that you receive as well as other variables, but does take hints from Alexa, so by registering with Alexa you are not only helping out your site, but your Google Page Rank.

a. The reason to do this is because a site that actually verifies itself with Alexa will usually get better Alexa Rankings. This is not to say that you are going to jump to the top 10 websites in your country, but it will provide you a more accurate measurement of your traffic. In addition, Google Page Rank has to do a lot with the amount of traffic that you receive as well as other variables, but does take hints from Alexa, so by registering with Alexa you are not only helping out your site, but your Google Page Rank.

2. People talk about you needing back links to rank, and while that is true, your onsite SEO still helps you maintain your rankings, and sometimes gives you rankings to keywords you didn’t even think about.

a. Just a few simple things to consider is to keep your titles below 70 characters, and your descriptions at or below 156 characters. These two things will make your site easier to view in a Search Engine Rankings Page (SERP). In addition, make sure the images on your site have their “alt tags” set up, so that they can be indexed properly as well. By doing a few onsite things, you greatly increase the chances of your website going higher in the rankings.

Jason Taic, SEO Specialist, LGD Communications

Tech Tools – Alex Peerenboom

Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

techtools

Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

1. Don’t base all of your success (and resulting strategies) solely on metrics like organic ranking, Alexa or PageRank. Having the #1 ranking and a PageRank of 10 doesn’t mean anything if nobody purchases your product or service (or completes whatever your goal is on your site). Set up free Google Analytics to measure how many visitors are coming to your site, watch how they behave, and see if they are converting as well. Plus, PageRank itself is tricky and misleading.

2. So then, if you’re focus & strategies aren’t based on things metrics like PageRank, what do you base it on? You should be focused on building your site (whether that’s blog posts, social media, etc) with the idea of creating the best possible content that will drive engaged, qualified traffic to your site. Blog posts, surveys, videos, images, and even giving out love to other websites online can all help.

- Alex Peerenboom, Account Executive at www.formicmedia.com, a search engine marketing agency specializing in search and social media marketing for a variety of clients.

Tech Tools – Michael Forgie

Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

techtools

Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

My name is Michael Forgie and I work at PCG Digital Marketing. For SEO purposes a health and fitness website should become “influencer” in its field. Owners can do this by adding daily tips on their blog, promoting these on social media sites by following hashtags like #health #workout #loseweight #exercise and replying to the users, and even posting pictures of healthy meals with recipes attached to Pinterest and Facebook.

Tech Tools – Dan Hurley

Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

techtools

Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

Unfortunately, it’s still too easy to game the flow of PageRank to even an undeserving domain using malicious, black-hat SEO tactics. Google is aware of this, and is constantly monitoring not only that the fact that you have PR, but what you did to earn it. The best way to validate your PR and perform seocompetitively in search engines is through the curation of high-quality and truly-earned citations to your great content (links, mentions, social chatter, etc), which demonstrate an understanding of your users and trust in your web property. PageRank, as a ranking metric created by Google, is unlikely to ever go away completely, but it’s no longer simply a means to an end.

Dan Hurley, Terakeet Corporation

Tech Tools – Bryan Phelps

Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

techtools

Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

I’ve been involved with SEO for about 7 years and worked with 1000′s of small businesses. Here is my #1 tip for improving your presence on Google.

“Many people talk about the “tricks” and “tactics” of getting ranked on Google. Some of the time they work, many times they don’t. The most important thing you can do to rank well is to avoid the temporary tricks that may work right now and focus your efforts on the things that will always work. Build a good website, add new and interesting content regularly, help others in your online community and build relationships.”

Bryan Phelps, Big Leap Web

Sqord Introduces Technology Solution To Fight Child Obesity

As mentioned in the past, sometimes I get press releases emailed to me about great things happening in the health and fitness industry, so I wanted to share this with my readers. Please feel free to send any press releases along using the contact form above.

Sqord is addressing the critical problem of child obesity and sedentary lifestyles in youth by making healthy, active play more fun for kids.

The Durham, NC based company wants to help kids lead healthier, more active lives, by tapping into their interests, namely: having fun, playing games, and using social media.

“Our goal is to get kids off the couch,” said Sqord CEO and co-founder Coleman Greene, “We do that with a proprietary blend of hardware and software that’s one part game platform, one part social media, and one part activity tracker—a wrist-worn device we call the Sqord PowerBand.”

Kids simply put on their Sqord PowerBands (Greene vouches for its kid-proof indestructibility), and go about their daily routines as the PowerBand records duration and intensity of activities via its state-of-the-art 3-axis accelerometer. The system also includes a small SyncStation, where a kid simply taps his PowerBand to send activity data to Sqord Online. It’s there, on Sqord’s engaging and motivating social media website, where activity data translates into points, wins and virtual rewards.

The website allows kids to check out what their friends have been up to, send high fives (the equivalent of a Facebook “like”), and “squawks” (similar to posting on someone’s Facebook wall), and to set challenges to compete in with their friends.

“We’re translating physical activity into the kind of online challenges and competitions that kids are very familiar and comfortable with because of social media,” explained Greene. “Their goals might be to score the most points, win medals and brag to their friends, but ours is to make physical activity more fun for kids so they will want to make it part of their day.”

The company’s concept has generated considerable early interest and attention from several impressive state and national organizations. In June, the company won the $50,000 Active Schools Acceleration Project (ASAP) Technology Innovation Grand Prize. ASAP is an initiative of ChildObesity180, a cross-sector organization committed to reversing the trend of childhood obesity in one generation. The competition launched in February with a video message from First Lady Michelle Obama encouraging participation.

Since then, Sqord has received an additional $20,000 grant from Blue Cross Blue Shield of North Carolina to continue development of its device and web platform, has piloted its system with the Chapel Hill-Carrboro YMCA, and has enlisted schools districts in Colorado, Miami-Dade, and Seattle as paying customers.

After a taste of success in fundraising, Greene, Sqord co-founder Vish Avasarala, and Jeff Wright, Vice President of User Experience and Design, opted for another funding strategy using the new social media-friendly phenomena called crowdfunding. Crowdfunding, websites such as Indiegogo and Kickstarter enable companies, causes, projects or individuals to make direct funding pitches to the public. With a simple mouse click, ordinary people can contribute a few dollars to a crowdfunding campaign. The process allows entrepreneurs to offer perks like discounted or limited edition product to early supporters.
Sqord launched its crowdfunding campaign on Dec. 1, and Greene hopes to raise as much as $85,000 by the time it wraps up on Jan. 5. The company will use the revenue to bring the Sqord system to seven new sites and 15,000 new users.

“We want to keep our momentum going, reach a larger audience and scale up our pilot programs,” said Greene. “Whether crowdfunding will be a successful method of bringing in additional revenue remains to be seen, but we figured we had nothing to lose by giving it a try and seeing how many people we could reach with the platform.”

“We hope to reach out to families, organizations that serve youth, and anyone with kids in their lives, and bring them on the bandwagon,” Greene continued, “With just a little support, we have a huge opportunity to make a positive change in kids’ lives, and let them have a lot of fun in the process.”

Source – PR Web

Tech Tools – Tim Gray

Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

techtools

Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

“Today more than ever, creating quality, original content is the most important factor in increasing your SEO performance. The majority of content should be created with an eye toward being reusable and re-purposed – In other words, this isn’t an advertising campaign so skip the product placement s and services announcements. As far as working with Google+ businesses should set Up Google+ Authorship (this is easy). Studies show that including a profile picture to accompany articles alongside Google’s (Google+ Authorship) search results can improve click-through rates up to 35%! This new feature is an easy way to attract visits and helps searchers associate you as an authority while improving your SEO efforts.”

- Tim Gray Content Strategist Blue Fountain Media