Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.
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Your SEO campaign should be focused on driving traffic to your site via your ‘non-branded’ industry keywords. A non-branded keyword is a keyword that does not include your company/brand name. When you evaluate your SEO campaign, you want to exclude those people who use your brand name when they search. Look only at your organic traffic by selecting “non-paid search traffic” in Google Analytics. Measure the baseline and then track the campaign over time. The increase or decrease in number of visitors finding you based on your industry keywords will give you a good sense of how well your SEO campaign is working.
A webgrader is an excellent tool for measuring SEO progress and results. Most free webgraders give you a good sense of how well you’re doing with your onsite SEO, which accounts for about 30% of search rankings. Offsite SEO–building links to your site–accounts for about 70% of search rankings (according to seomoz.org). This webgrader arms you with the more important *offsite SEO* metrics AND reveals how your links and keyword rankings compare to your competitors.
– Chad Hill, CEO of HubShout